Product development & formulation
Development built on process control.
We develop functional foods, supplements and performance nutrition products from early-stage formulation through pilot production, with documented processes and compliance built in from the first batch.
Location
Norwalk, Connecticut
Compliance minded
Regulatory requirements are designed in from the first formula, not patched in at the end.
Documentation driven
Specifications, COAs and batch records behind every decision.
Quality focused
Testing that confirms what the label claims, documented at every stage.
Process control
Defined parameters that make every run repeatable, from bench to scale.
About AFG
A technical partner, not a middleman.
Applied Formulation Group is a product development company focused on functional foods, dietary supplements and performance nutrition.
We work directly with ingredient suppliers, brand developers and co-manufacturing partners to take products from early-stage formulation through pilot production and launch. Our focus is on precision, compliance and repeatable quality, with hands-on process work rather than outsourced guesswork.
Our brands
Formulated here. Built into brands.
Our own consumer brands put our formulation work directly in people’s hands, and prove out the processes we develop.
Honeycraft
Yerba mate honey: natural pre-workout energy in a single 20 g squeeze.
Focus areas
Three formats. Deep expertise.
We go deep in the delivery formats where formulation science makes the biggest difference.
Format / 01Gummies
Functional gummies engineered for accurate dosing, stable texture and consistent piece weight.
- Pectin and gelatin systems
- Active-load and overage design
- Water activity and texture control
Format / 02Honey-based formulations
Honey as a functional carrier: naturally acidic, low in free water, and a clean alternative to powders.
- Single-serve sachets and sticks
- Active incorporation into honey
- Viscosity and fill consistency
Format / 03Functional beverages
Ready-to-drink and mix formats where pH, solubility and flavor stability must work together.
- pH and acidity targets
- Active solubility and taste
- Shelf-stability planning
Development pathway
Concept to finished format.
Six gated stages. Nothing moves forward without data.
Target spec
Dose, format, claims, cost and shelf-life targets defined up front.
Sourcing
Supplier qualification and COA review for every ingredient.
Bench formulation
Small-batch iterations on texture, taste and dose accuracy.
Testing & stability
Potency, micro and water activity measured over time.
Pilot batch
Process parameters locked and documented.
Scale-up
Documented transfer to repeatable production.
Capabilities
What we bring to the bench.
Formulation science
Ingredient interactions, dose accuracy, texture and taste, solved at the bench before anything scales.
Ingredient sourcing
Direct supplier relationships, qualification and documentation review for every raw material.
Regulatory compliance support
Labeling, specifications and documentation built to support regulatory requirements.
Production scale-up
From bench to pilot to production runs, with parameters locked and documented at each step.
Material: Ingredient X · Lot: 24-0917-A
| Test | Method | Spec | Result |
|---|---|---|---|
| Assay | HPLC | ≥ 98.0% | 99.2% |
| Total plate count | USP ‹2021› | ≤ 1,000 cfu/g | < 10 |
| Lead (Pb) | ICP-MS | ≤ 0.5 ppm | 0.03 |
| Moisture | LOD | ≤ 5.0% | 1.8% |
Quality & documentation
If it isn’t documented, it didn’t happen.
Clear COAs, written specifications and records that trace every batch back to its inputs.
COA review for identity, potency, micro limits and heavy metals.
Written specifications and defined parameters for each production step.
Batch records that tie finished goods to their lots and process data.
Facility & development
Built on real equipment.
Development work runs on production-grade equipment, including depositing, high-shear mixing, homogenization and liquid filling, with every process documented from bench to pilot.
Work with us
Have a product concept? Let’s build it.
We partner with the teams that take products from early-stage formulation to pilot production and launch.
Norwalk, Connecticut · USA